The biggest mistake that most small online-only businesses are making today is that they’re neglecting traditional methods of advertising and marketing. Although it is certainly important to make sure that you have your Internet marketing plan in place, you shouldn’t forget about the tried-and-true offline marketing methods that have gained attention for businesses for years.

One example of this type of offline marketing is the use of brochures. Online businesses usually think that it’s a waste of money to get brochures printed up since they can contact more people via email and online social networking than they can through brochure mailers. However, you may actually get better results from a small offline mailing than you do from your online work because of the fact that people are drawn to the images and information in a brochure that they can hold in their hands.

Of course, you should be smart about your spending in this area. Look for online color printing that is affordable and don’t print more brochures than you need for a first try at this. You can do more brochure printing later if it works out as well for you as it most likely will. You may even want to try other methods of offline advertising after this!

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